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Break the Language Barrier with Website Translation
How long does it take you to click the “back” button when you reach a website in a language you don’t understand? My guess is less than two seconds. We’ve all experienced the annoyance of clicking a...
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Managing Web Globalization Challenges for Success
Marketing and selling your products and services internationally opens doors and provides new opportunities for your company, but adjusting your global marketing operations is not always an easy task....
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3 Tips for Crafting Thought Leadership Worth Reading
Thought leadership can equal big wins in terms of website traffic, higher global SEO rankings, qualified leads and overall conversation. But how does a brand curate content in the first place,...
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Seamless Website Translation Key to Global SEO
Russia, South Korea, and China: Three countries fertile with potential for marketers are largely immune to the influence of Google because native search engines, Yandex, Naver and Baidu respectively...
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Unlocking Global Social Potential in Asia
Asia, home to 278 million Facebook users is embracing social media but the continent still has large amounts of untapped population. North American growth rates for Facebook have slowed so going...
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Ecommerce, Global SEO Success Awaits in China
The website Co.Exist asks a deliberately incendiary question with one of its headlines, “Does America Suck at Globalization?” Although the headline may be designed to provoke, the spirit of the article...
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Developing Global Online Video Content for YouTube
Video is quickly becoming the most sought after marketing content with higher user engagement than any other medium. The benefits not only include increased customer engagement, but also have positive...
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Expand your Website Content to Multilingual Markets
English only accounts for 26.8 percent of Internet traffic. With the increasing amount of Chinese, Arabic and Spanish speakers online, it’s becoming more important to utilize website translation to...
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Two Ways to Improve Global SEO
The changing worldwide landscape of the Web makes global SEO even more important for domestic companies expanding operations abroad. For some marketers, both global marketing and SEO management may...
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Nespresso’s Global Plans For Single-Serve Coffee
This week The Wall Street Journal interviewed Jean-Marc Duvoisin, the recently appointed CEO of Nestlé Nespresso SA. Duvoisin is a Nestlé lifer who in March was put in charge of Nespresso, the...
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